Marketing Automation

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Marketing automation   uses software to power digital marketing campaigns, improving the efficiency and relevance of advertising. As a result, you can focus on creating the strategy behind your digital marketing efforts instead of cumbersome and time-consuming processes. While marketing automation may seem like a luxury tool your business can do without, it can significantly improve the engagement between you and your audience. According to statistics: 90% of US consumers  find  personalization  either “very” or “somewhat” appealing 81% of consumers  would like the brands they engage with to understand them better 77% of companies  believe in the value of real-time personalization, yet 60% struggle with it Marketing automation lets companies keep up with the expectation of personalization. It allows brands to: Collect and analyze consumer information Design targeted marketing campaigns Send and post digital marketing messages at the right times to the right audiences
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Affiliate Marketing

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Affiliate Marketing is a digital marketing tactic that lets someone make money by promoting another person's business. You could be either the promoter or the business who works with the promoter, but the process is the same in either case.

It works using a revenue sharing model. If you're the affiliate, you get a commission every time someone purchases the item that you promote. If you're the merchant, you pay the affiliate for every sale they help you make.

Some affiliate marketers choose to review the products of just 1 company, perhaps on a blog or other third-party site. Others have relationships with multiple merchants.

Whether you want to be an affiliate or find one, the first step is to make a connection with the other party. You can use digital channels designed to connect affiliates with retailers, or you can start or join a single-retailer program.

If you're a retailer and you choose to work directly with affiliates, there are many things you can do to make your program appealing to potential promoters. You'll need to provide those affiliates with the tools that they need to succeed. That includes incentives for great results as well as marketing tools and pre-made materials.


     Pros :
  • Access to a broader market
  • Better accounting of qualified leads
  • Low-cost advertising


  • Cons :

  • Subject to fraud
  • Less creative control
  • Vulnerable to theft

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