Marketing Automation

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Marketing automation   uses software to power digital marketing campaigns, improving the efficiency and relevance of advertising. As a result, you can focus on creating the strategy behind your digital marketing efforts instead of cumbersome and time-consuming processes. While marketing automation may seem like a luxury tool your business can do without, it can significantly improve the engagement between you and your audience. According to statistics: 90% of US consumers  find  personalization  either “very” or “somewhat” appealing 81% of consumers  would like the brands they engage with to understand them better 77% of companies  believe in the value of real-time personalization, yet 60% struggle with it Marketing automation lets companies keep up with the expectation of personalization. It allows brands to: Collect and analyze consumer information Design targeted marketing campaigns Send and post digital marketing messages at the right times to the right audiences
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Why not to spend money on Digital Marketing

 Why is digital marketing important?

Any type of marketing can help your business thrive. However, digital marketing has become increasingly important because of how accessible digital channels are. In fact, there were 5 billion internet users globally in April 2022 alone.

From social media to text messages, there are many ways to use digital marketing tactics in order to communicate with your target audience. Additionally, digital marketing has minimal upfront costs, making it a cost-effective marketing technique for small businesses.

There are a few major benefits of digital marketing: 

  1. You can focus your efforts on only the prospects most likely to purchase your product or service.
  2. It's more cost-effective than outbound marketing methods.
  3. Digital marketing evens the playing field within your industry and allows you to compete with bigger brands.
  4. Digital marketing is measurable.
  5. It’s easier to adapt and change a digital marketing strategy.
  6. Digital marketing can improve your conversion rate and the quality of your leads.
  7. You can engage audiences at every stage with digital marketing.

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