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Marketing automation   uses software to power digital marketing campaigns, improving the efficiency and relevance of advertising. As a result, you can focus on creating the strategy behind your digital marketing efforts instead of cumbersome and time-consuming processes. While marketing automation may seem like a luxury tool your business can do without, it can significantly improve the engagement between you and your audience. According to statistics: 90% of US consumers  find  personalization  either “very” or “somewhat” appealing 81% of consumers  would like the brands they engage with to understand them better 77% of companies  believe in the value of real-time personalization, yet 60% struggle with it Marketing automation lets companies keep up with the expectation of personalization. It allows brands to: Collect and analyze consumer information Design targeted marketing campaigns Send and post digital marketing messages at the right times to the right audiences

Native advertising is digital marketing in disguise. Its goal is to blend in with its surrounding content so that it’s less blatantly obvious as advertising. It  was created in reaction to the cynicism of today's consumers toward ads. Knowing that the creator of an ad pays to run it, many consumers will conclude that the ad is biased and consequently ignore it. A native ad gets around this bias by offering information or entertainment before it gets to anything promotional, downplaying the "ad" aspect. It’s important to always  label your native ads clearly . Use words like “promoted” or “sponsored.” If those indicators are concealed, readers might end up spending significant time engaging with the content before they realize that it's advertising. When your consumers know exactly what they're getting, they'll feel better about your content and your brand. Native ads are meant to be less obtrusive than traditional ads, but they’re not meant to be deceptive. Ho

  Influencer Marketing relies on working with an influencer–an individual with a large following, such as a celebrity, industry expert, or content creator–in exchange for exposure. In many cases, these influencers will endorse your products or services to their followers on several social media channels. Influencer marketing works well for B2B and B2C companies who want to reach new audiences. However, it’s important to partner with reputable influencers since they’re essentially representing your brand. The wrong influencer can tarnish the trust consumers have with your business. Mega or celebrity influencers These influencers have a massive following of over 1 million, and often include famous actors, musicians, athletes and other public figures. Their celebrity status allows them to captivate a diverse audience, making them ideal for large-scale brand awareness campaigns. Think:  Cristiano Ronaldo . Mega influencers can give your brand unparalleled exposure, but partnering with them

Affiliate Marketing is a digital marketing tactic that lets someone make money by promoting another person's business. You could be either the promoter or the business who works with the promoter, but the process is the same in either case. It works using a revenue sharing model. If you're the affiliate, you get a commission every time someone purchases the item that you promote. If you're the merchant, you pay the affiliate for every sale they help you make. Some affiliate marketers choose to review the products of just 1 company, perhaps on a blog or other third-party site. Others have relationships with multiple merchants. Whether you want to be an affiliate or find one, the first step is to  make a connection with the other party . You can use digital channels designed to connect affiliates with retailers, or you can start or join a single-retailer program. If you're a retailer and you choose to work directly with affiliates, there are  many things you can do  to ma

Social media marketing means   driving traffic   and   brand awareness   by engaging people in discussion online. You can use social media marketing to highlight your brand, products, services, culture, and more. With billions of people spending their time engaging on social media platforms, focusing on social media marketing can be worthwhile. The most popular digital platforms for social media marketing are  Facebook , Twitter, and  Instagram , with LinkedIn and  YouTube  not far behind. Ultimately, which social media platforms you use for your business depends on your goals and audience. For example, if you want to find new leads for your FinTech startup, targeting your audience on LinkedIn is a good idea since industry professionals are active on the platform. On the other hand, running social media ads on Instagram may be better for your brand if you run a B2C focused on younger consumers. Because social media marketing involves active audience participation, it has become a  popu

  As mentioned, the quality of your content is a key component of an optimized page. As a result, SEO is a major factor in   content marketing , a strategy based on the distribution of relevant and valuable content to a   target audience . As in any marketing strategy, the goal of content marketing is to  attract leads  that ultimately convert into customers. But it does so differently than traditional advertising. Instead of enticing prospects with potential value from a product or service, it offers value for free in the form of written material, such as: Blog posts E-books Newsletters Video or audio transcripts Whitepapers Infographics Content marketing matters , and there are plenty of stats to prove it: 84% of consumers expect companies to produce entertaining and helpful content experiences 62% of companies that have at least 5,000 employees produce content daily 92% of marketers believe that their company values content as an important asset As effective as content marketing is,

                             Search engine optimization, or   SEO , is technically a marketing tool rather than a form of marketing in itself.   The Balance   defines it as “the art and science of making web pages attractive to search engines.” The "art and science" part of SEO is what’s most important. SEO is a science because it requires you to research and weigh different contributing factors to achieve the highest possible ranking on a search engine results page (SERP). Today, the  most important elements to consider  when optimizing a web page for search engines include: Quality of content Level of user engagement Mobile-friendliness Number and quality of  inbound links In addition to the elements above, you need to optimize technical SEO, which is all the back-end components of your site. This includes URL structure, loading times, and broken links. Improving your technical SEO can help search engines better navigate and crawl your site. The strategic use of these facto

                                  What is digital marketing ? Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only  email ,  social media , and web-based advertising, but also text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it's digital marketing.  The benefits of digital marketing Digital marketing has become prominent largely because it reaches such a wide audience of people. However, it also offers a  number of other advantages  that can boost your marketing efforts. These are a few of the benefits of digital marketing. A broad geographic reach When you post an ad online, people can see it no matter where they are (provided you haven’t limited your ad geographically). This makes it easy to grow your business's market reach and connect with a larger audience acro